The selling tag we are working with on the Selling Hartsville project is "Hartsville, The Art of Good Living"
Every time we have a meeting on this subject there are people at the table who provide solid translations on how meaningful they find that slogan. The next step, which is ongoing right now, is for committees to work on specific projects to build up our product - Hartsville.
Last Wednesday, Johnna Shirley, who is the marketing director for Mutual Savings, has volunteered to lead the committee on marketing. The first meeting was held last Wednesday. Two other committees, one for legacy entrances and one for recruiting will soon be holding their first meetings.
The next meeting we have with the consultants will be to view how they see the slogan being used in things like ads, billboards, newsletters and other marketing materials. This project is making headway and we have to make headway so that we can start successfully growing our community.
We are looking forward to moving forward.
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