On Tuesday, March 15, volunteers for the American Red Cross were manning phones at WIS-TV in Columbia, SC to help raise funds for the disaster in Japan. The phone lines were opened about 4:30 in the morning as WIS provided air time to help make viewers aware of both the need for funding and the opportunity of calling the phone bank based at the station. There was a strong outpouring of support. The Japanese Red Cross is a very strong organization and they requested help in the form of money because they did have the volunteers and supplies to help the devastated areas but the need for money becomes to fund this type of relief is great. The Japanese had come to the aid of the American Red Cross several times including September 11 and Katrina. Community outreach is often part of community building.
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