The Selling Hartsville project gets a great opportunity today as we have some time to discuss this project at the All-Member lunch of the Hartsville Chamber.
The general plan I am using for this particular talk is to enhance something I said to the Lions Club of Hartsville a couple of weeks ago: "Change Favors the Prepared Community." I am borrowing some of Walt Whitman's words and changing a little for this theme. Last summer Harris DeLoach, president and chairman of Sonoco told this same All-Member lunch that Hartsville was losing potential residents and that Hartsville appeared to be losing some of its competitiveness as a community. He gave some very specific examples.
Today's message is that the alarm sounded in the DeLoach talk is being answered and one of the answers is the Selling Hartsville project that has begun. We will discuss how the Selling Hartsville project helps to connect some of the dots of recruiting new residents to Hartsville as well as enhancing the overall quality of living.
The consultants ended up telling us what many who live here already feel -- there is a strong lifestyle based on small town values and small town advantages that many people are aspiring to in many locales. They also pointed out in their findings that while there are a lot of people who feel the positive environment that Hartsville offers, there is no central theme or script from which the community is operating. The Selling Hartsville project, we hope, will provide the umbrella under which many community marketing efforts can flourish.
Today, I am going to review the need for this overall umbrella and share with this group the findings that have moved the Selling Hartsville project from a research phase into the implementation phase. The ultimate objectie will be to develop more awarness of the messages and, I would hope, more involvement by many chamber members in the conscious effort to sell Hartsville as "The Art of Good Living."
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